Spawtless

Spawtless is an invented service of automatic sandboxes, I created an identity that revolves around cats and their sassyness. While communicating to the owner a funny, approachable and memorable brand. Being a different brand, we didn't want people to immediately know what it was about, so we used more mysterious tones to make the user want to find out more about it. The name comes from the words "Spotless" and "Paws" referring to cleanliness and cat paws.