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Disclaimer: I haven't done work for Bumble. I created these push notifications for fun. I wanted to produce push notifications that targeted straight, Gen-Z women, as well as some niche fandoms. I did this by making pop-culture and media references (movies, songs, internet memes, TV shows), especially those that are popular amongst women in my age group. I also maintained a touch of Gen-Z humour, which, above all things, is entirely random and not easily understandable by older generations. The goal was to make people open the app and get swiping and/or draw attention to the app.
This was the result (scroll down for mock-ups):
1. Anthony Bridgerton? Now that’s our type. What’s yours? Get swiping and let us know.
2. You want to what a priest? 🦊
3. No, you can’t fix Coriolanus Snow 🐍 But you can swipe right on someone better!
4. Stop daydreaming to Hozier. Get swiping!
5. Strawberries and wine, rosemary and thyme. And all of your matches…are waiting! Open the app to start messaging.
6. Meet someone who makes you feel like lightning. No, not the titan kind. RIP Eren 💔
8. Get you someone who reacts the same way Edward did when Bella walked into class.
9. Bumble knows best 👸🏼👩🏻
10. No more situationships in 2024! You deserve better. Let’s find the one.
11. Your future partner is probably so Lana del Rey vinyl 🎀
12. There could be an Anakin look-alike in your beeline right now.
13. No! Those red flags are NOT looking a little orange!
14. Use a compliment today. They might take you to Agora Hills 👀
16. Find someone who would have gone with you to the end 🧝♀️
17. You’re the Arwen to someone’s Aragorn 🧝♀️ We know it.
18. Sad fact about sharks: They can’t use Bumble 🫤💔
19. Girl core is making up romantic scenarios in your head to CTOTCC. Start swiping for the love you daydream about ✨
20. Don’t be scared to swipe right! You could be his Ralph Lauren girl.
21. We know, you’re literally Catwoman and Gotham needs you. But you can’t do it without the Bat! 🦇
22. Yes, we’re sure they’d still love you if you were a worm. We know we would 💛
23. You are literally just a girl. Of course you deserve to be spoiled. Swipe to find the one who will!
24. Someone likes you! But are they babygirl? Swipe to find out!
25. Hey, you’ve been watching that one Jacob Elordi edit for like ten minutes. Just checking in 💛
26. …written by a woman. We know. He’s out there! Keep swiping 💛
27. You want Ghost, but you’re out here getting ghost-ed. Sorry. We’ll apologise by letting you know three new bees like you!
28. Imagine fumbling YOU. You’re a catch. Make sure everybody knows it with Spotlight!
29. Hello, you. No, this isn’t Joe. It’s just us reminding you that your match is about to expire!
30. Hi Barbie! 💗💗 You’ve got new messages.
31. But does he understand the pomegranate metaphor?
