Driving Performance Marketing for Non-Alc Hemp Brand - Aplos

As the performance marketing lead for Aplos, I had the privilege of spearheading highly successful marketing campaigns across various digital platforms, including Facebook, Google Ads, and beyond. Leveraging data-driven strategies and a deep understanding of our target audience, I harnessed the power of these platforms to drive significant growth and engagement for the Aplos running Facebook group. By crafting compelling ad creatives, optimizing targeting parameters, and continuously monitoring campaign performance, I ensured that our message reached the right audience at the right time, resulting in increased member acquisition and a thriving online community. It was immensely gratifying to witness the impact of our efforts as the Aplos running group flourished, bringing together passionate individuals and fostering a sense of camaraderie among runners of all levels. I take great pride in contributing to Aplos' mission of promoting a healthy and active lifestyle while harnessing the full potential of digital marketing to create meaningful connections with our audience.