Belly Bloom - Pregnancy Tracking App Design

Belly Bloom is a caring and thoughtful pregnancy app designed to be a trusted companion for expectant moms every step of the way. It brings together all the important tools needed to support both mother and baby—from tracking pregnancy milestones and managing prescriptions to gentle reminders for medications and doctor visits. With features like daily journaling and symptom tracking, it helps moms-to-be stay connected to their journey, emotions, and health.

Pregnant women often struggle to organize their health information, medications, appointments, symptoms, and daily wellness—all while needing emotional support and trustworthy resources. Existing apps frequently overload users with features or provide advice lacking clinical credibility. Belly Bloom aims to streamline daily pregnancy care, combining reliable functionality with comforting, human-centered design.

Enable expectant mothers to monitor their pregnancy milestones and health metrics easily

Simplify medication and appointment management

Support emotional and mental well-being through journaling

Improve overall pregnancy outcomes by promoting adherence to prescriptions and appointments

Make the experience friendly, supportive, and anxiety-reducing

For Belly Bloom, qualitative analysis focused on understanding the emotional and practical needs of pregnant women. Through online research, competitor analysis, and targeted user surveys, key insights were gathered:

Users valued emotional support as much as functional features, highlighting the importance of a calm, reassuring interface and journaling options.

Simplicity and clear navigation were essential to reduce user stress and cognitive load.

Personalized content and reminders tailored to pregnancy stages were highly desired.

Trustworthy, evidence-based information was critical for user confidence.

Gentle, encouraging language and soothing visuals helped create a supportive user experience.

These insights helped shape a user-centered design that blends functionality with empathy, addressing both practical pregnancy management and emotional well-being.