Meta Ads & Lead Generation

Meta Ads & Lead Generation Experience

I managed and optimized Facebook and Instagram advertising campaigns focused on lead generation and customer acquisition. My responsibilities included campaign setup, audience targeting, budget management, performance tracking, and conversion optimization.

I created and monitored lead generation campaigns, analyzed key metrics such as reach, impressions, cost per result, CPM, and landing page performance, and used the data to improve campaign results. I also collaborated with marketing and sales teams to ensure that qualified leads were properly captured, nurtured, and converted.

Through continuous testing and optimization, I helped improve campaign efficiency, increase lead quality, and maximize return on advertising spend.