Midori Japanese Cafe

Rhythm Staines

Brand Identity | Advertising | Menus | Speck Work

This project involved rebranding a Japanese café in Calgary, where I developed a fresh visual identity along with a comprehensive set of advertising materials for both social media and out-of-home placements. The rebranding was meticulously planned, beginning with extensive market research focused on the café's downtown Calgary location. I analyzed the target demographics to understand the types of customers who would be drawn to the café, which informed the tone of voice, messaging, and design direction of the brand.
Primary Logo
Primary Logo
Billbaord Design
Billbaord Design
Style Guide
Style Guide
Style Guide
Style Guide
Style Guide
Style Guide
Gift Certificate
Gift Certificate
Magazine Ads
Magazine Ads
Display Menu
Display Menu
Display Menu
Display Menu
Bus Stop
Bus Stop
Bus Stop
Bus Stop
Ordering Menu
Ordering Menu
Storefront
Storefront
Instagram Posts
Instagram Posts
Stationery Set
Stationery Set
The result was a distinct and engaging identity that captures the café’s Japanese heritage while appealing to a modern, urban audience. All visual elements, including illustrations, logos, and promotional graphics, were custom-designed by me, with no use of stock imagery or pre-made templates—except for mockups used in presentations. This hands-on approach ensured a unique and cohesive brand experience that resonates authentically with the café's clientele.
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Posted Feb 4, 2025

Brand identity concept for a Japanese Restaurant.

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