Porto's Bakery and Cafe

As Director of eCommerce at Porto's Bakery, I designed and launched the company's first eCommerce channel (Porto's Bake at Home), scaling it from zero to over $15 million in annual revenue within three years. Led comprehensive operations including development of fulfillment systems, packaging design for frozen goods, and carrier relationship management. Implemented data-driven marketing strategies and user experience optimizations that increased average order value by 14%. Managed P&L while leading multiple teams including fulfillment (10+ staff) and customer service (3 agents handling 1000+ daily tickets during peak). Utilized heat mapping and A/B testing to optimize site experience, partnered with agencies for paid media, and collaborated with R&D team to develop new products based on sales trends and customer behavior.