Crafting a Stunning Landing Page on Framer

Client Website

https://www.unwrappedsolutions.com/

My Role

Web designer,

UX UI designer,

Branding,

Framer Developper

Project description

Unwrapped Solutions is a startup dedicated to helping dentists and doctors integrate AI into their workflows. The project involved creating a landing page from scratch, establishing a strong brand identity, and ensuring the final product was responsive and user-friendly.

Challenge

The main challenge was to build a compelling landing page that effectively communicated the value proposition of Unwrapped Solutions to its target audience of dentists and doctors. This required a deep understanding of the industry and user needs, as well as a robust design and development process to ensure the page was both visually appealing and highly functional.

Process

1. Brand Development:

- Created a cohesive brand identity including logo, color palette, typography, and visual elements.

- Developed a style guide to ensure consistency across all materials.

2. Wireframing:

- Designed wireframes to outline the structure and layout of the landing page.

- Focused on creating a user-friendly and intuitive flow.

3. UX/UI Design:

- Created detailed Figma prototypes, emphasizing a clean and professional look that aligns with the brand.

- Incorporated feedback from stakeholders to refine the designs.

4. Framer Development:

- Integrated the Figma prototype into Framer, ensuring the landing page was fully responsive across desktop, tablet, and mobile devices.

- Optimized for performance and user experience.

5. Testing and Iteration:

- Conducted thorough testing to identify and resolve any issues.

- Iteratively refined the design and functionality based on testing feedback.

Results

- Strong Brand Identity: Successfully developed a cohesive and professional brand that resonates with the target audience.

- Responsive Design: Delivered a fully responsive landing page that performs consistently across all devices.

- User-Friendly Experience: Created an intuitive and engaging user experience that effectively communicates the value proposition of Unwrapped Solutions.

- High-Quality Deliverables: Provided detailed wireframes, a comprehensive style guide, and a polished Figma prototype.