Crafting a Stunning Landing Page on Framer

Julia ibri

Web Designer
UX Designer
Framer Designer
Figma
Framer

Client Website

My Role

Web designer,
UX UI designer,
Branding,
Framer Developper

Project description

Unwrapped Solutions is a startup dedicated to helping dentists and doctors integrate AI into their workflows. The project involved creating a landing page from scratch, establishing a strong brand identity, and ensuring the final product was responsive and user-friendly.

Challenge

The main challenge was to build a compelling landing page that effectively communicated the value proposition of Unwrapped Solutions to its target audience of dentists and doctors. This required a deep understanding of the industry and user needs, as well as a robust design and development process to ensure the page was both visually appealing and highly functional.

Process

1. Brand Development:
- Created a cohesive brand identity including logo, color palette, typography, and visual elements.
- Developed a style guide to ensure consistency across all materials.
2. Wireframing:
- Designed wireframes to outline the structure and layout of the landing page.
- Focused on creating a user-friendly and intuitive flow.
3. UX/UI Design:
- Created detailed Figma prototypes, emphasizing a clean and professional look that aligns with the brand.
- Incorporated feedback from stakeholders to refine the designs.
4. Framer Development:
- Integrated the Figma prototype into Framer, ensuring the landing page was fully responsive across desktop, tablet, and mobile devices.
- Optimized for performance and user experience.
5. Testing and Iteration:
- Conducted thorough testing to identify and resolve any issues.
- Iteratively refined the design and functionality based on testing feedback.

Results

- Strong Brand Identity: Successfully developed a cohesive and professional brand that resonates with the target audience.
- Responsive Design: Delivered a fully responsive landing page that performs consistently across all devices.
- User-Friendly Experience: Created an intuitive and engaging user experience that effectively communicates the value proposition of Unwrapped Solutions.
- High-Quality Deliverables: Provided detailed wireframes, a comprehensive style guide, and a polished Figma prototype.
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