Lea is a recently born start-up from Copenhague. They wanted to validate their current MVP through UX research and testing and elaborate a brand identity.
Background
Lea is an application whose customers companies that want to offer their employees the opportunity to learn and improve their soft skills.
The target is small and medium-sized companies that can’t invest in training.
Challenge
The product must allow employees to learn quickly through micro-learning and gamification.
The product must have a serious appearance and content to convince and satisfy the customers: the companies.
Solution
Validated of the current concept through concept and usability testing. Designed from scratch a part of the user flow.
Delivered a high fidelity prototype that conveys friendliness, professionalism, and modernity.