BABZ Body

A beauty brand that believes in embracing all our body’s lumps, bumps, dimples, and dips—but gives you a way to do something about them, if you want to. Marked by their flagship proprietary product, the Cup-and-Slide system (a signature title we created during product naming), BABZ is a three-product, three-step method to Bring the Bounce Back. Dimple Down Cup-and-Slide Serum Born Again Caffeinated Body Scrum Bounce Back Contouring Body Lotion

And their copy needed to bounce, splash, jump, dance, and roll just like their customers. Alive with alliteration and kissed with character—but always packing a purpose—the messaging for BABZ synced perfectly with their core value: don’t let the dimples get ya down.

The fun continued in sunny California with completion of the strategic concept, storyboard, and production of their hero launch video.

Content Strategy Product Naming Product Copy Website UX Website Copy Launch Campaign Concept + Copy Launch Video Strategic Concept + Storyboard