On Air Streaming Platform Design

On Air is a premium live concert streaming platform that brings world-class performances to fans worldwide. Featuring Dolby Atmos immersive audio and Dolby Vision ultra-vivid visuals, On Air delivers an experience as close to being at the venue as possible—from your living room or on the go.

This project focused on designing a seamless multi-platform streaming experience across web, mobile, and TV apps, while building the visual identity and user experience that communicates the premium, cinematic quality of On Air productions. My Role

Led product design for streaming platform

Designed cross-platform experience (Web, iOS, Android, TV)

Created visual language for premium music content

Developed partnership and B2B experience flows

Platform Fragmentation Users expect seamless experiences across devices—phone to TV to laptop—but most streaming services feel disconnected across platforms.

Premium Perception Concert streaming needed to feel cinematic and premium, not like a YouTube livestream. The UI must complement the content quality.

Event Discovery & Anticipation Live events need pre-show buzz and post-show replay value. The platform must build anticipation and extend the concert experience beyond the live moment.

The homepage puts featured content front and center with a cinematic hero section. Large-scale artist imagery, 4K ULTRA and Dolby Atmos badges, and a prominent "Buy Show Now" CTA create immediate engagement and communicate the premium quality of On Air productions.

Category-based discovery lets fans explore by genre and mood. The Rock Legends section showcases iconic artists with rich card designs featuring quality badges (4K ULTRA, STEREO), while promotional banners like "The Prodigy 2026 US Tour" drive ticket pre-sales and event anticipation.

The native mobile apps deliver a tailored experience optimized for touch interactions. From intelligent search with artist discovery to streamlined ticket purchasing with multiple quality tiers, every flow is designed for one-handed convenience.

Smart Search Instant search results with show cards, "Fans also watched" recommendations, and genre-based exploration for discovery.

Ticket Purchase Clear pricing tiers (4K Ultra HD vs 1080p), one-time payment model, and Gift/Share options with Apple Pay and major card support.

Personalized Onboarding Genre selection during onboarding personalizes the experience from day one, surfacing relevant content based on musical preferences.

On Air brings world-class live music to fans who can't be there in person. With Dolby's immersive technology and cinematic production quality, the platform creates moments of genuine connection between artists and audiences—no matter the distance.

On Air has established itself as the premium destination for live concert streaming, partnering with artists like Zara Larsson and Bombay Bicycle Club. The platform's partnership with Mercury Studios extends its content library, while the sustainable production approach sets a new standard for eco-conscious entertainment.