Leading the development of a dynamic web and e-commerce presence for this innovative gelato brand, ensuring an immersive customer experience.
My role
Website Development: Built added content for fwip's websites in the UK, and rebuilt their main website for Germany and Poland, ensuring a seamless and engaging user experience aligned with the brand's innovative approach.
E-commerce Store Creation: Led the development of their B2B e-commerce store (built on Shopify), aiming to streamline the sales process and enhance business customer engagement.
Marketing Support: Provided extensive support to the marketing communications team, including designing HTML emails, creating quickly built competition websites, and offering additional design assistance when internal capacities were stretched.
Design Realization: Transformed figma designs into fun, interactive realities, elevating the brand’s digital footprint and user interaction.