I joined Inqline ​back in April 2019 as a Marketing & Sales Associate. I was initially responsible for writing blogs, doing market research, developing case studies, and expanding the company's online and offline reach. 

During this period, I also managed a major hackathon and co-founded a community of AI enthusiasts, "AI Hub Pakistan," under Inqline, and organised monthly meetups for the members in Pakistan. 

Soon after I got promoted, I became responsible for developing digital marketing strategies for clients, running ad campaigns, and developing WordPress websites and landing pages.

Helped establish Inqline as an authority in AI through content marketing and by organising a major hackathon in Pakistan. 

This campaign started with an audit of the initial website and social media pages that featured Inqline's CX services only. The CX website was revamped and new landing pages were designed for it along with a new content marketing strategy. A separate website was then developed to showcase Inqline's AI products.

Following the launch of the AI website, AI Hub Pakistan, a community of AI enthusiasts, was founded to further support Inqline's authority in AI. 

The "Be AI-mazing" campaign included a Facebook group and a website dedicated to the community, monthly meetups, and weekly newsletters to keep the community and the potential clients engaged. 

As part of the "Never Miss a Workout" campaign, I devised a social media strategy for Solace New York to attract its existing and potential fanbase to its virtual platform. I also developed a WordPress landing page for them and took on a major frontend development project as I helped the development team with the user flows and the design & development of the frontend layout of the Solace Virtual web application. 

Following the success of the "Never Miss a Workout" campaign, Inqline jumped into the world of fitness and soon launched its own entirely customisable virtual fitness platform, Inqline FIT, which enabled fitness facilities and individuals to offer live sessions and on-demand fitness videos to their audience in just a click.

I developed the website for Inqline FIT and helped with the design and the development of the frontend layout of the web app.