Created two distinct brand identity

Created two distinct brand identity directions—one for a smart finance brand and another for a lifestyle sneaker label. I focused on making each one feel like a complete brand, not just a logo: from colors and typography to visual style, campaign messaging, packaging, and product mockups.

For Taxnext, I went with a clean, trustworthy fintech look with a bit of energy. For Gutle, I explored a more bold, fast-moving streetwear vibe. Really enjoyed bringing both brands to life across different touchpoints and showing how the identity could work in the real world.