PUWERTY FESTIVAL 2019
Camila Viñuela
Art Director
Graphic Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
PUWERTY (Puberty + Power) is a multidisciplinary festival, which takes place in "La Casa Encendida" Cultural Center, created by young people for young people.
The target ranges from 12 to 25 years old with interests in contemporary art, musical and audiovisual creation.
The public is made up of different generations, therefore, the strategy was to seek a common ground through the aesthetics of the 90's internet, and then design the identity from a more contemporary perspective, with the aim to captivate both the 12-years-old and the 25-years-old.
