The goal of the brand is to help promote fashion within the gym through power and strength Thundr Gym wear is the niche between lifestyle and gym, where the clothing is trendy to be worn on a daily basis but while maintaining its gym wear material and marketing scheme. The brand is to be focusing on 15 - 30-year-old male/ females (in the future), who have taken an interest in working out, and want to maintain a healthy lifestyle. These people go to the gym weekly and want to be fashionable while doing it.