OCPC Performance Trend – Baidu Ads for Automotive Brand
Yum Zheng
OCPC Performance Trend – Baidu Ads for Automotive Brand
Analyzed Baidu OCPC performance for a car brand, showing 2.8% cost drop with CPA stabilization. Suggested model & targeting adjustments.
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Posted Jul 13, 2025
After transitioning to the second phase of OCPC, overall costs have decreased, with a 2.8% reduction compared to the first phase.
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Timeline
Sep 1, 2020 - Nov 24, 2020
Clients
China
