aktor-e: from strategy to identity. The
Markus Zeljak
aktor-e: from strategy to identity.
The venture explored software that could help factories reduce energy use.
I led the brand work from workshop and strategy to visual identity, motion and final delivery.
During discovery, we understood that the way the venture presented itself didn't match the scale of what they were building.
So the direction had to feel technical and industrial, but still simple enough to explain a smoother move from old to new.
The result was a brand built around the hyphen: a small symbol that could carry the strategy, the identity and the motion system.
Team: 2 designers (me), 1 motion (me)
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Posted Jun 1, 2026
aktor-e: from strategy to identity. The venture explored software that could help factories reduce energy use. I led the brand work from workshop and strateg...
