DO YOU LIKE CONSPIRACY THEORIES ?

Whether you like conspiracy theories or not, there are storytelling and marketing lessons to be learned from them.

The best ones:

1. Every great story has an enemy. Negative outcomes don't just happen randomly. They happen because a person, type of person, or organization creates problems. That's not true in real life, but it is in storytelling.
2. The story becomes more powerful when the negative outcome affects your health, finances, or family. Nobody cares if someone is supposedly conspiring to do something inconsequential. They care when it hits close to home.
3. "Us vs them" is a powerful persuader. Vegans on social media complain about meat lobbyists. Carnivores complain about processed food lobbyists. Both have an "us" group and a "them" group.
4. The better the supposed outcome of fighting the enemy is, the more people will want to fight it. And the more money they'll contribute to making that happen.

You see this all over the marketing world. We even use it when marketing Copyblogger Academy, though we think our usage is legitimate and not over the top. Click here to see it in action on our sales page.

The questions you should ask yourself:

Can you ethically use conspiracy theory-type persuasion to sell your offers?

Can you create a "them" group to differentiate from the "us" group that is you and your audience?

Can you tell emotional stories that have a clear enemy and a positive outcome that the enemy is preventing or a negative outcome that the enemy is creating?

Can you positive you, your brand, and/or your offer as the one thing that'll help your audience overcome?

Think about it.

You might find an angle that sticks.