Cold Email Campaign for Startup B2B Recruitment Company

Cold email campaign for a startup recruitment company with a goal to generate 10 new clients in 28 days.

(1) Write a 4 stage email sequence with very compelling offer based on targeted service and new client discount

(2) Research the best niches to target and generated very accurate lists deciding on quality over quantity

(3) Continue to monitor and adapt the list criteria based on the metrics from the campaign.

RESULTS - 268 leads contacted ** 45% open rate ** 13% reply rate ** 13 new clients added