Personalised & Targeted Outbound Campaign Using Clay & ChatGPT

Devon Kellar

Email Marketer
Marketing Strategist
Digital Marketing Specialist
ChatGPT
Clay
Smartlead
Mechdyne
Upwork Project Link:
A project for a leading US based tech firm who design bespoke Virtual Reality systems. The challenge is to find companies with an interest and pressing need for the service.
We pull a targeted list from Apollo layering multiple filters such as company description, location, signals (news, hiring etc), detailed scoring based on ICP and intent data (companies who are searching for VR).
Using Clay.com we can find and verify emails.
We then use Chat GPT to make suggestions for each company of possible use cases which they may have for our services. The SDR can use that in their outreach.
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