How I Scaled Fenix Yard’s Brand & Digital Presence
Amanpreet Singh
Highlights
Increased Click-Through Rate (CTR) → 13.7% → 36.09% (163.4% growth)
Increased Engagement Rate → 17.45% → 38.7% (121.8% growth)
Faster Campaign Execution → Introduced templates for quick turnaround on bi-weekly pricing updates.
Improved Brand Perception → Clients & industry peers noticed the transformation, assuming Fenix Yard had significantly increased its design investment.
Operational Efficiency → The design workflow became seamless & scalable, ensuring on-time, high-quality execution.
All of this within 1 year of service!
The Challenge
Fenix Yard is a global scrapyard connecting recyclers with steel mills.
When I started working with them, they had no strong brand identity and were struggling with inconsistent design, delayed campaigns, and weak online presence.
Their previous agency was missing deadlines, and their pricing campaigns (which are time-sensitive and critical for their business) were often delivered too late to be useful.
Their marketing materials? Dull Word docs that didn’t represent their brand’s potential.
They needed a strong, scalable design system one that didn’t just look good but actually solved their operational inefficiencies and helped them grow.
My Approach & Solutions
Revamped Brand Identity → Created a cohesive design system with proper colors, typography, and assets to bring consistency across all platforms.
Designed Reusable Components → Built a scalable system in Figma, so they could execute campaigns faster and more efficiently.
Fixed Their Campaign Delays → Introduced Canva templates for their pricing updates, making it possible for their team to update and publish in minutes instead of waiting on an agency.
Upgraded Marketing & Client Materials → Transformed basic Word documents into professionally designed assets, ensuring they made a strong impression on clients.
Social Media Creatives & Strategy → Developed consistent and visually engaging social media content to enhance their digital presence and brand recognition.
The Transformation
After implementing these changes, Fenix Yard went from:
❌ Inconsistent branding → ✅ A professional and cohesive brand presence
❌ Missed campaign deadlines → ✅ Effortless, on-time execution with templates
❌ Basic client-facing materials → ✅ Polished, branded documents that elevated their credibility
❌ Low engagement on social media → ✅ Massive boost in online interactions and visibility
The best part?
Their clients and competitors started noticing the transformation.
People assumed they had hired an expensive creative agency for their branding when in reality, it was just a smarter, more strategic design approach.
Why This Matters
I don’t just make things look good. I fix business problems with design.
Fenix Yard didn’t need more random designs, they needed a system that worked, and that’s exactly what I built for them.
This is what I do for every client:
✅ Solve real business challenges through design
✅ Create scalable design systems that save time and effort
✅ Deliver work that isn’t just pretty, but actually works
Let’s Talk
Looking for a designer who understands business, solves problems, and drives results?
Let’s connect. I’d love to help your brand grow. 🚀
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Posted Jan 30, 2025
Revamped Fenix Yard’s branding, increased CTR by 163.4%, engagement by 121.8%, and streamlined campaign execution with scalable design systems.
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Timeline
Mar 1, 2024 - Feb 1, 2025
