Driving Revenue through Effective Content Marketing
Brittany Roberts
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Posted Apr 15, 2024
Brittany implemented strategic content marketing initiatives that significantly contributed to client's lead generation and revenue growth.
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Clients
ADF Solutions, Inc.
As my role as Director of Marketing for ADF Solutions, I:
-Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts to drive new leads to the sales team
-Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
-Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team and sales team