Keyword Research and Gap Analysis: I utilized SemRush and Google Analytics to conduct in-depth keyword research, identifying relevant keywords with high search volume and low competition. Competitor website analysis was also performed to identify keyword gaps, allowing me to target untapped opportunities and gain a competitive edge.

Content Strategy and Topic Clusters: Based on the keyword research, HubSpot was used to develop a comprehensive content strategy with targeted topic clusters. This involved grouping related keywords into themes and creating informative and engaging content that catered to the specific needs and search intent of the target audience.

SEO Optimization: All website content was optimized for search engines using best practices. This included incorporating relevant keywords naturally throughout the text, optimizing meta descriptions and title tags, and improving internal linking structure.

Content Creation: High-quality, informative, and engaging content was created that addressed the identified keywords and topics. The content may have included blog posts, articles, landing pages, infographics, or other formats deemed effective for reaching the target audience.

Measurement and Tracking: Google Analytics was utilized to track website traffic, user behavior, and conversions. This data is used to measure the success of the SEO efforts and make further optimizations as needed.