What is Guerrilla Marketing? Types and Inspiration for Your Busi
Manju Verma
We all are using different and creative strategies of marketing to promote our brands/products/services. One of them is “Guerilla Marketing”, where the word “Guerilla” is itself something very intense or rebellious. But the word marketing changes its meaning to a very different extent.
It is a unique way to advertise & communicate with people by using many strategies. There are many brands too which have used these tactics very strategically and in memorable ways.
In this article, we are learning about Guerilla Marketing, its types, and the best strategies for your brand advertisement with some great examples of the same…
What is Guerilla Marketing?
Guerilla Marketing is a set of multiple marketing actions that are employed to create a guerilla marketing campaign at a meagre cost of a fraction.
These campaigns are generally used to generate publicity or brand awareness by using unconventional methods designed to evoke surprises, wonder, or shock. It is a memorable yet very creative way of generating an audience. Here are examples of marketing that is used by Copenhagen Zoo:
The Copenhagen Zoo has used a great strategy to engage with its audience. They used a bus wrapped in a python-looking print in a very surprising way. This way people got to know about the zoo there and visit that place. It’s a very unique and audience-engaging way to advertise your brand.
Types of Guerilla Marketing
Buzz Marketing
Buzz kind of Guerilla Marketing is something that promotes the mouth of word publicity. It is also a unique, surprising, and wandering people way but the main motive of it’s to generate a part of the audience that talks about the surprising advertisement to each other and that’s the way of promoting brand awareness among people very quickly.
For example:
Nike
Nike uses an exciting strategy for its marketing; they use a smashed car with a heavy ball of Nike on it. That builds excitement in the audience and makes them want to see it, and when you see a strange thing in a public place, surely, you are going to discuss it with your friend or someone you are close with, or you are going to share it on social media. And this is the goal of Nike that people discuss it with each other.
Ambush
Ambush Marketing is generally ambushed in public events in order to compete with its competitors in terms of public exposure. Looking at these campaigns may confuse you with any sponsored advertisement, but the brand itself usually creates them to get a public view.
For example:
These are some advertisement banners in any stadium, and the main motive of it is to get the audience. Also, they have sponsored advertisements, all of which are advertised by the brand itself.
Ambient Marketing
This marketing is generally used at any certain location or environment in a very surprising way. The environment or the location is a crowded place, so the audience engages with that. With a goal of connecting with their audience emotionally.
For example:
Rimmel Nail Paint
Rimmel Nail Paint has used a creative and wonderful advertisement in a public place with hanging a reverse nail paint bottle and the nail paint spread around it on the surface. By using these, people look at this creativity and get to know about this brand. That is also a very audience-engaging way of generating an audience.
Guerilla Projection Advertising
Guerilla projection advertising is an advertisement on billboards, walls, or on buildings with digital prints or mobile projections without permission. It is mainly used around streets or in audience-engaging places to make it interesting and captivating. This is one of the most engaging, wonderful, and interesting ways of advertisement.
For Example;
Vote Campaign
A voting campaign in the UK has used projection advertising to make people aware of their right of voting. It’s a digital projection-only building to engage with people.
There are many brands that use billboards and buildings for advertising themselves.
Street Marketing
Street Marketing is usually advertising on parks & streets, in public places to make it look desirable yet surprising in many ways. A brand creates a campaign containing pictures, coupons, sounds, text, smell, and interactive experiences to promote its brand.
For Example:
Coop’s Paints
Coop’s paints used billboard and street marketing strategies to promote their brand. They used picturization over the walls of any building aligned with the painting images all over the street with sinking cars and other materials in their pants. They show the quality of the paint and the public to make it very creative and attractive.
Wild Posting
The wild posting includes putting Posters, Magnets, and Stickers in high-traffic areas, street-level marketing, and multiple banners and posters on the street or around public places. For promoting a movie, people generally use the wall posters and put them on street walls, nearby bus stands, or shopping malls. The marketing is less creative and not so wandering, but it’s a pocket-friendly advertisement.
For example:
Multiple banners and posters have been put on the wall of different music or movies in public places.
How is Guerilla Marketing Beneficial?
Guerilla marketing is very beneficial for small as well as large scaled businesses because it’s:
Low Budget - A small brand or start-up business can also use these strategies to promote its product or services.
Involves More Personal Interaction - Using creative and wonderful strategies to connect with the audience more personally than watching any television advertisement or social media platforms.
They go viral in a short period - If people find it very unique or strange or wonderful, it will go viral by mouth publicity or over social media. People start making memes or even sharing them with multiple social media platforms.
Helps in building brand partnership - Awareness of your brand is also growing among other brands using these strategies will help you in brand partnerships.
Unique and Memorable - They are unique, and no one forgets unique things quickly, it’s a very memorable way of advertisement.
Cons of Guerilla Marketing
Involves Risk - There is a risk of failing the advertisement if it’s not that creative or if it isn't done perfectly, leaving any message.
Often Works Slowly - Sometimes, it takes time to get your advertisement viral because of less awareness among people.
It can go wrong if not done carefully - If the creativity of the brand and the message behind it doesn’t show carefully, it might fail or lead to delivering any wrong message.
Brands Who Are Using Guerilla Marketing
Domino’s
Domino’s marketing strategies are popular as its pizza is all above the top. Domino’s never fails to show its creativity while advertising itself. It used the reverse image of pizza slices on the street to grab people's attention.
Oreo
Oreo used Guerilla marketing in many ways, the way it advertised itself is memorable like when oreo advertised itself in an elevator of a mall. This time also it’s a very creative strategy to dip an oreo in milk on a hanging poster.
Red Bull
Red Bull always produces a large number of publicity stunts to grab the attention of its audience. Here’s an example where a red bull’s printed with a red bull upon it. It is kind of a strange view and that’s what attracts its audience to itself.
Nike
Nike never misses the chance of doing ambush marketing. It created a lot of marketing strategies that are impactful and memorable. One of its examples is shown in the image, which is strange, creative yet memorable. Nike always exposes itself in a great way in front of its audience.
Starbucks
Somewhere the reason for its success is these phenomenon advertisements. The way Starbucks engages with its audience is unique and very strategic. If you want to take inspiration for your business this one should be on the top of the list.
To Sum Up:
Guerilla marketing is the best strategy to use for making a place in between your audience as it’s budget-friendly. You can take inspiration from the above-listed brands' advertisements. Creating an impactful strategy will help you to build your brand awareness.
We all are using different and creative strategies of marketing to promote our brands/products/services. One of them is “Guerilla Marketing”, where the word “Guerilla” is itself something very intense or rebellious. But the word marketing changes its meaning to a very different extent.
It is a unique way to advertise & communicate with people by using many strategies. There are many brands too which have used these tactics very strategically and in memorable ways.
In this article, we are learning about Guerilla Marketing, its types, and the best strategies for your brand advertisement with some great examples of the same…
What is Guerilla Marketing?
Guerilla Marketing is a set of multiple marketing actions that are employed to create a guerilla marketing campaign at a meagre cost of a fraction.
These campaigns are generally used to generate publicity or brand awareness by using unconventional methods designed to evoke surprises, wonder, or shock. It is a memorable yet very creative way of generating an audience. Here are examples of marketing that is used by Copenhagen Zoo:
The Copenhagen Zoo has used a great strategy to engage with its audience. They used a bus wrapped in a python-looking print in a very surprising way. This way people got to know about the zoo there and visit that place. It’s a very unique and audience-engaging way to advertise your brand.
Types of Guerilla Marketing
Buzz Marketing
Buzz kind of Guerilla Marketing is something that promotes the mouth of word publicity. It is also a unique, surprising, and wandering people way but the main motive of it’s to generate a part of the audience that talks about the surprising advertisement to each other and that’s the way of promoting brand awareness among people very quickly.
For example:
Nike
Nike uses an exciting strategy for its marketing; they use a smashed car with a heavy ball of Nike on it. That builds excitement in the audience and makes them want to see it, and when you see a strange thing in a public place, surely, you are going to discuss it with your friend or someone you are close with, or you are going to share it on social media. And this is the goal of Nike that people discuss it with each other.
Ambush
Ambush Marketing is generally ambushed in public events in order to compete with its competitors in terms of public exposure. Looking at these campaigns may confuse you with any sponsored advertisement, but the brand itself usually creates them to get a public view.
For example:
These are some advertisement banners in any stadium, and the main motive of it is to get the audience. Also, they have sponsored advertisements, all of which are advertised by the brand itself.
Ambient Marketing
This marketing is generally used at any certain location or environment in a very surprising way. The environment or the location is a crowded place, so the audience engages with that. With a goal of connecting with their audience emotionally.
For example:
Rimmel Nail Paint
Rimmel Nail Paint has used a creative and wonderful advertisement in a public place with hanging a reverse nail paint bottle and the nail paint spread around it on the surface. By using these, people look at this creativity and get to know about this brand. That is also a very audience-engaging way of generating an audience.
Guerilla Projection Advertising
Guerilla projection advertising is an advertisement on billboards, walls, or on buildings with digital prints or mobile projections without permission. It is mainly used around streets or in audience-engaging places to make it interesting and captivating. This is one of the most engaging, wonderful, and interesting ways of advertisement.
For Example;
Vote Campaign
A voting campaign in the UK has used projection advertising to make people aware of their right of voting. It’s a digital projection-only building to engage with people.
There are many brands that use billboards and buildings for advertising themselves.
Street Marketing
Street Marketing is usually advertising on parks & streets, in public places to make it look desirable yet surprising in many ways. A brand creates a campaign containing pictures, coupons, sounds, text, smell, and interactive experiences to promote its brand.
For Example:
Coop’s Paints
Coop’s paints used billboard and street marketing strategies to promote their brand. They used picturization over the walls of any building aligned with the painting images all over the street with sinking cars and other materials in their pants. They show the quality of the paint and the public to make it very creative and attractive.
Wild Posting
The wild posting includes putting Posters, Magnets, and Stickers in high-traffic areas, street-level marketing, and multiple banners and posters on the street or around public places. For promoting a movie, people generally use the wall posters and put them on street walls, nearby bus stands, or shopping malls. The marketing is less creative and not so wandering, but it’s a pocket-friendly advertisement.
For example:
Multiple banners and posters have been put on the wall of different music or movies in public places.
How is Guerilla Marketing Beneficial?
Guerilla marketing is very beneficial for small as well as large scaled businesses because it’s:
Low Budget - A small brand or start-up business can also use these strategies to promote its product or services.
Involves More Personal Interaction - Using creative and wonderful strategies to connect with the audience more personally than watching any television advertisement or social media platforms.
They go viral in a short period - If people find it very unique or strange or wonderful, it will go viral by mouth publicity or over social media. People start making memes or even sharing them with multiple social media platforms.
Helps in building brand partnership - Awareness of your brand is also growing among other brands using these strategies will help you in brand partnerships.
Unique and Memorable - They are unique, and no one forgets unique things quickly, it’s a very memorable way of advertisement.
Cons of Guerilla Marketing
Involves Risk - There is a risk of failing the advertisement if it’s not that creative or if it isn't done perfectly, leaving any message.
Often Works Slowly - Sometimes, it takes time to get your advertisement viral because of less awareness among people.
It can go wrong if not done carefully - If the creativity of the brand and the message behind it doesn’t show carefully, it might fail or lead to delivering any wrong message.
Brands Who Are Using Guerilla Marketing
Domino’s
Domino’s marketing strategies are popular as its pizza is all above the top. Domino’s never fails to show its creativity while advertising itself. It used the reverse image of pizza slices on the street to grab people's attention.
Oreo
Oreo used Guerilla marketing in many ways, the way it advertised itself is memorable like when oreo advertised itself in an elevator of a mall. This time also it’s a very creative strategy to dip an oreo in milk on a hanging poster.
Red Bull
Red Bull always produces a large number of publicity stunts to grab the attention of its audience. Here’s an example where a red bull’s printed with a red bull upon it. It is kind of a strange view and that’s what attracts its audience to itself.
Nike
Nike never misses the chance of doing ambush marketing. It created a lot of marketing strategies that are impactful and memorable. One of its examples is shown in the image, which is strange, creative yet memorable. Nike always exposes itself in a great way in front of its audience.
Starbucks
Somewhere the reason for its success is these phenomenon advertisements. The way Starbucks engages with its audience is unique and very strategic. If you want to take inspiration for your business this one should be on the top of the list.
To Sum Up:
Guerilla marketing is the best strategy to use for making a place in between your audience as it’s budget-friendly. You can take inspiration from the above-listed brands' advertisements. Creating an impactful strategy will help you to build your brand awareness.
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Posted Apr 14, 2023
Guerilla marketing, where the word "Guerilla" itself denotes a fierce or rebellious activity. However, the word "marketing" significantly alters;
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