As an Email Copywriter for a prominent brand in the food industry, I was tasked with crafting a series of newsletter emails that captured the assertive and proud voice of the brand.

Emphasizing a distinct "manly" tone, the focus was on promoting the brand's gourmet ramen experience.

My challenge was to highlight the exquisite flavors and taste while underscoring the product's high-quality nature and quick preparation.

The email funnels were strategically designed to engage subscribers at various stages of the customer journey.

The resulting email campaign successfully conveyed the brand's essence.