Purina Corporate Global Positioning
William Lower
Although old, this campaign was borne from a product (Purina Dog Chow) Purina said was parity since price brands copied their recipe. I and the Account Director developed a strategy and I created the campaign that, tweaked, became Purina's global corporate positioning for a decade. "Helping Pets Live Longer, Healthier Lives."
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Posted Nov 4, 2024
William developed a strategic brand campaign that became Purina's corporate global [ositioning that lasted a decade.
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