Humorous Radio Ads for The Associates Financial
William Lower
The Associates launched their financial services in Canada through a radio campaign in the Toronto market. We targeted people who could not (or thought they could not) get loans from a conventional banks. I wrote and directed these competitive radio spots. After less than a week on air, the client paused the advertising: to give their employees time to catch up on loan applications.
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Posted Nov 4, 2024
Created humorous radio ads competing against Canadian banks. After 3 days, client paused the campaign: to give staff time to catch up on applications.
