Engage Readers with Innovative Book Promotions & Merchandise by Korbin HoustonEngage Readers with Innovative Book Promotions & Merchandise by Korbin Houston
Engage Readers with Innovative Book Promotions & Merchandise
So this second work flow was better. Still messy but less of a mess than my first one lol. My goal for this flow was to lend on the book industry trends of having really engaging online promotional content.
I ended up creating a book trailer (which was honestly phenomenal), a mini interactive game, and 3D landscape play ground based off would be settings in the book.
Of course created a branded tote bag that could be sold online. And you could use this exact work flow for clothes, bookmarks, water bottles and other tried and true physical products. Seashells in a bottle is an option.
If I hadn't burned through credits, I would have tried creating engaging ad interactive meta and mobile ads, along with creating email campaigns that integrated all that would be created for the campaign.
So this second work flow was better. Still messy but less of a mess than my first one lol. My goal for this flow was to lend on the book industry trends of h...