As the creative brief for Galactic Sheep unfurled before me, my imagination ignited with the possibilities of bringing this concept to life. The challenge was intriguing: to capture the essence of both the company's evolution from Virtuous Discovery and the dynamic essence of their groundbreaking product, Planet Free.
I delved into Niantic's branding and other gaming logos to understand how to balance the playful sheep with the space theme. The engagement aspect of Galactic Sheep called for a logo that could resonate with diverse audiences. It was very important to capture the spirit of both a sheep and space within a single, harmonious image.