Digital Marketing Campaign Development Project for Lead Generation of a Hospitality Portal in South Tyrol
Start-up Name: Tirolove
Goal: Generate qualified leads for hospitality portal in South Tyrol
Strategy:
SEO: Website optimization for search engines.
SEM: Creation of PPC campaigns on Google Ads and other search engines
Social Media Marketing: Content marketing on Facebook, Instagram
Email Marketing: Email campaigns targeted to specific audience segments
Target Audience:
Families with children
Couples
Nature lovers
Food and wine enthusiasts
Measurement and Monitoring:
Number of leads generated
Lead conversion rate
Cost per lead (CPL)
Return on investment (ROI)
Results:
Increased portal visibility
Acquisition of new customers
Achievement of start-up business goals
Conclusion:
The digital marketing campaign development project is is still ongoing. The campaign helped increase the visibility of Tirolove's portal, attract new visitors and potential prospects.
0 likes · 5 views · Jun 4, 2024
Marco implemented an effective digital marketing campaign, utilizing targeted strategies that increased the client's brand visibility.
