Designed a premium beverage brand website with Lovart-generated product visuals, supported by AI tools ChatGPT, Midjourney, and image enhancement workflows
VÉLORA is a conceptual premium functional beverage brand created to demonstrate modern brand storytelling, product-focused UX, and scalable website design. This case study showcases a clean, conversion-ready website built to support a real consumer brand launch with multiple product variants and bundles
About the Brand
VÉLORA is a modern functional drinks brand designed for urban professionals and lifestyle-driven consumers. The brand centers around clean ingredients, functional benefits, and a refined visual identity.
Each product flavor is treated as part of a unified system, using color and composition to create distinction while maintaining consistency across the brand. The overall positioning is premium, contemporary, and retail-ready
Tech Stack & Tools
Lovart (Product imagery and brand visuals)
AI Image Enhancement Tools (Image upscaling, color refinement, and consistency adjustments)
Copy & Content Assist Tools (Supporting product descriptions and micro-copy)
Modern Web Frameworks (Responsive layout and frontend components)
Design & UX Approach
The design approach focused on clarity, hierarchy, and premium presentation.
Key decisions included:
Minimal layouts with generous white space
Flavor-based accent colors to differentiate product variants
Strong typographic hierarchy for product storytelling
High-quality product visuals generated with Lovart
Lifestyle imagery to reinforce brand positioning
Subtle interactions and smooth transitions for a refined user experience
The overall user journey guides visitors from brand discovery to product exploration and bundle selection in a natural, conversion-friendly flow
Outcome
The final result is a polished, launch-ready beverage website that demonstrates:
Strong brand system thinking
Scalable visual consistency across multiple flavors
Effective use of AI-assisted tools to streamline creative workflows
This case study highlights expertise in modern brand design, product storytelling, and the strategic use of AI tools in digital experiences