Coaching Program Launch Copy

My client Masha told me she had been dreaming of taking her 1:1 coaching to a group setting for years, so it was an honor to help her make it a reality!

For her program launch, she needed a sales page, a 9-part sales sequence, and lots of social content to use when her program turns evergreen, 5 of which she used to promote the first round of her program.

First, she gave me the details of who this program was for, what problem it was solving, and all the ✨yummy✨ features and benefits included.

I took all that information, did some mega-research, and helped her craft a sales page that resonated with her clients and painted a clear picture of the results they wanted.

Next, I used the sales page copy and research to write 9 beautiful, sequential emails that told SUCH an impactful continuous story and pointed directly back to the sale page.

Finally, we collaborated on the social posts to create a large content bank for her to pull from to promote her offer long-term.

In the end, Masha surpassed her goal for her first round of the group program, filling up 11 spots out of 10! 😻