Branding & Packaging for Gallo Suelto by Juana Negri

Branding & Packaging for Gallo Suelto

Juana Negri

Brand Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Google Drive

Branding and packaging design for "Gallo Suelto"

A gin brand distilled in the picturesque San Antonio de Areco, located in the province of Buenos Aires, Argentina.

Product image sent by the client

The essence of this project was to capture the spirit of Gallo Suelto and convey it through a visual identity that would not only reflect the product's quality but also pay homage to its origins. To achieve this, I embarked on a creative journey to craft a unique brand experience

I incorporated custom textures into the label design. These textures emulate the tactile quality of vintage labels, reminiscent of the rustic printing methods of yesteryears.

Central to this endeavor was the creation of a bespoke illustration featuring a captivating rooster, symbolizing the brand's name, "Gallo Suelto." This iconic imagery represents freedom and boldness, mirroring the spirit of the gin itself.

To achieve a timeless and evocative aesthetic, I opted for a minimalist design approach, enhanced by the addition of carefully crafted textures specifically designed for the label. These textures recall the charm of yesteryears, reminiscent of the vintage labels that bore the hallmark of rustic printing techniques. This deliberate choice adds character and depth to the packaging, inviting consumers to explore the gin's heritage and craftsmanship.