Mountain Leaf Brand Identity

Objective

Make the brand as the center of attention for outdoor enthusiasts. 

About The Brand

Mountain leaf is a local adventure store. It comes with enviromental education mission and selling products that are good and friendly with the environment.

The Strategy

Mountains and leaves are the most powerful elements to create a brand identity and match the brand name. So we decided to use these two things become the logo. We use contrast color, bright and dark to make it stand out, neon green and navy blue. Neon and bright colors also serve as markers for easy discovery for explorers when out in the wild.