Gillette Venus

Gillette Venus is a global women's care brand that goes beyond shaving, championing confidence, self-expression and freedom of choice. Through its "My Skin. My Way." philosophy, Venus encourages women to embrace their individuality and celebrate beauty in their own way.

The creative direction draws inspiration from the natural beauty of the coast: crystal-clear waters, warm sand textures, ocean reflections and pearls shaped by time.

These elements were chosen to reflect the essence of Venus — a brand that celebrates confidence, softness and individuality. The sea represents freedom and movement, while pearls symbolize care, authenticity and natural beauty.

Combined with a bright summer palette and lifestyle imagery, they create a visual world that feels both aspirational and approachable, reinforcing the emotional connection between the brand and its audience.

The new Gillette Venus Intimate was developed for sensitive and intimate areas, offering a combination of comfort, precision and skin protection. Its ergonomic handle and premium design language reinforce the brand's commitment to creating products that feel both functional and sophisticated.

To ensure accurate representation throughout the campaign, I recreated the product entirely in 3D, delivering a high-fidelity digital asset that could be adapted across multiple social media formats while maintaining complete visual consistency.

Recreating these details in 3D allowed the product to remain visually consistent across multiple campaign formats while accurately representing its unique design and functionality.

As the 3D Generalist on the project, I was responsible for the complete asset creation process, including 3D modeling, UV unwrapping, texturing and look development. Special attention was given to materials, surface details and realistic reflections to ensure the digital product matched the original Venus Intimate razor as closely as possible.

The final result provided a high-fidelity digital asset that could be seamlessly integrated across social media campaigns, motion graphics and future marketing executions.

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