Gillette Venus is a global women's care brand that promotes confidence, self-expression and freedom of choice through its "My Skin. My Way." philosophy.

For the Venus Intimate product line, I helped create a scalable visual system capable of supporting product communication, social media content, promotional campaigns and influencer marketing activations while maintaining a consistent premium brand experience across every touchpoint.

By combining 3D visualization, art direction and motion design, I transformed a single digital product into a flexible ecosystem of assets used across multiple campaign formats.

One of the first creative challenges was defining a visual language that could communicate the Venus Intimate experience beyond product features alone.

Inspired by Venus' "My Skin. My Way." philosophy, the art direction draws from coastal landscapes, crystal-clear waters, warm sand textures and pearl-inspired elements. These references were carefully selected to evoke feelings of freedom, confidence and self-care while maintaining a premium and approachable aesthetic.

The result was a visual system that connected the product to a broader lifestyle narrative, allowing every campaign asset to feel part of the same emotional universe.

A key challenge of the project was ensuring accurate product representation across multiple campaign formats and social media executions.

While photography provides realism, it can limit flexibility during production. AI-generated imagery can accelerate content creation, but often introduces inconsistencies when reproducing highly specific consumer products.

To solve this challenge, I recreated the new Gillette Venus Intimate razor entirely in 3D. As the 3D Generalist on the project, I was responsible for modeling, UV mapping, texturing, look development and final rendering. Special attention was given to materials, reflections and surface finishes to ensure the digital asset remained faithful to the original product.

The result was a high-fidelity and scalable asset that provided complete creative control while maintaining visual consistency across social media content, motion graphics, promotional campaigns and future marketing executions.

With multiple products, formats and communication goals, one of the main challenges was maintaining visual consistency while creating content tailored for social-first platforms.

To support the launch and ongoing communication of the Venus Intimate line, I developed a variety of assets including animated stories, promotional posts, educational content and motion graphics.

Using the 3D product assets as the foundation, I was able to create a flexible content system that balanced product education, brand storytelling and visual consistency across different touchpoints.

The result was a scalable content library capable of supporting both day-to-day communication and larger campaign activations while preserving Venus' premium and approachable identity.

As the campaign evolved, there was an opportunity to create a visual element capable of connecting the promotional experience, social media communication and influencer activations.

The campaign suitcase started as a simple travel-inspired concept and evolved into the central visual element of the promotion. To support this objective, I designed a custom 3D travel suitcase inspired by summer vacations, coastal destinations and the excitement of discovery.

More than a promotional asset, the suitcase became a storytelling device that represented the campaign experience itself. Through custom stickers, travel-inspired details and a visual language aligned with the Venus universe, the asset helped transform a simple giveaway into a more aspirational and memorable journey.

To promote the Venus Intimate product line, the brand launched the "Você Íntima de Jeri" campaign, offering participants the opportunity to win a trip to Jericoacoara, one of Brazil's most iconic beach destinations.

Inspired by the destination itself, the creative direction incorporated travel references, ocean landscapes and summer-inspired visuals that reinforced the aspirational nature of the prize experience.

The custom suitcase became the central visual element throughout the campaign, helping communicate the excitement of travel while creating a strong connection between the Venus Intimate universe and themes of freedom, confidence and self-care.

By combining 3D design, motion graphics and lifestyle-inspired storytelling, the campaign was able to transform a promotional mechanic into a more immersive brand experience.

One of the most exciting challenges of the project was extending the campaign beyond static assets and integrating the visual concept into creator content.

Using 3D camera tracking techniques, I matched the movement and perspective of real-world footage, allowing the digital suitcase to seamlessly interact with live-action scenes recorded by influencers.

This approach made it possible to blend physical and digital storytelling while preserving the visual consistency established throughout the campaign.

The result was a more immersive content experience where branded assets felt naturally integrated into the creators' environments rather than simply added as post-production graphics.

The suitcase concept eventually expanded beyond campaign visuals and became the foundation for the influencer marketing strategy.

Inspired by the same travel narrative used throughout the promotion, the visual language was translated into a custom press kit experience designed to engage creators and encourage authentic content creation.

By connecting campaign assets, influencer activations and social media storytelling through a single visual concept, the project created a cohesive brand experience across multiple audience touchpoints.

What started as a 3D campaign asset ultimately evolved into a recognizable symbol of the promotion, supporting communication efforts across digital media, creator content and brand activations.

Created a reusable 3D product asset for future marketing executions.

Developed a scalable visual system used across social media, promotional campaigns and influencer marketing.

Designed the campaign's central storytelling element through a custom travel-inspired suitcase.

Integrated 3D assets into live-action creator content using camera tracking techniques.

Connected product communication, brand storytelling and promotional experiences through a cohesive visual language.

• Art Direction • 3D Modeling & Look Development • Motion Design • Social Media Design • Video Editing • 3D Camera Tracking

3ds Max · After Effects · Photoshop · Figma · V-Ray