Paycheck Protection Program Landing Page

Lallie Anne Papa

Project Manager
Web Designer
Asana
Canva
ClickFunnels
Typeform

Overview 🔎

This is a lead-generating landing page I built for a fintech company. They used it during the Paycheck Protection Program of the US government. It generated thousands of leads and help thousands of people get funded.

Problem & Solution 🤝

By building this landing page and the automation, I helped the client in getting a continuous flow of qualified leads and they were able to generate thousands of clients seamlessly.

Goals/Requirements: • Landing Page Design and buildout inside Clickfunnels • Qualifying Form buildout and integrating it in the funnel • Workflow in the PPP vetting process inside Jotforms

Process 🛣

While PPP is hugely attractive to everyone, I made sure that this landing page will attract real business who needs help by relating to their pain points and using this opportunity as a solution.

I know many leads will take advantage of this that's why I made sure that there's an established workflow in vetting the leads to make sure that every lead that will proceed to the application is a qualified one.

Results 🎁

It helped generate thousands of leads and thousands of qualified clients. We were able to help struggling business owners due to the pandemic.

Takeaways 📣

It is important to understand the needs of your target market and talk their language not yours.

2021

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