Brand Identity Design For KCETF

Kingsley Children and Elderly Trust Foundation (KCETF), a foundation supporting Children and the Elderly in Lagos slums

KCETF, a foundation dedicated to empowering children and the elderly, struggled with limited online engagement and visibility, despite their impactful mission of providing nutrition and education. As their brand and graphic designer, I created the foundation’s logo, branding, and social media designs to convey their compassionate message of hope and empowerment. By utilizing the foundation's signature blue and white color scheme, I developed content that resonated with both the elderly and children they serve, reflecting trust, purity, and community-driven values. Through consistent, heartwarming visuals and clear calls-to-action, KCETF saw a noticeable increase in online engagement, greater awareness of their cause, and a boost in donations, proving that thoughtful design can significantly amplify a foundation’s mission.