The goal of the project was to improve the existing content that was designed without the 'Target Users' needs in terms of content.

Another objective was to make sure the business goal is equally taken into consideration to maintain a consistent brand identity.

An Advertisement platform where users can watch various Ads and win rewards. The goal was to find and sort the content loopholes to fit business needs.

15-45 years old

In order to re-design content, I had to research the market that the platform was about to deal with. Since the app was for an active audience of mobile users, I scoured the usual forums and blogs and app reviews of similar apps to sketch out the basic needs and type of language spoken by the target audience. 

Based on the research, I curated a set of guidelines that would fulfil the User's expectations while keeping the client's business goal in mind. These guidelines were followed as a benchmark across the platform:

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Incorporated verb first texts for a real-time action feel for the users.

Improvised grammatical errors.

Suggested additional texts wherever the users need a little more information and keep the user empathy in place.

Recommended UX copies keeping the unknown jargon at a minimal.

Keeping the business goals in mind and the Users at the centre, these are the outcome that I could help the client with:​

 

A more conversational language to help the users navigate easily.

Improvised grammatical errors.

Suggested more inclusive UX copy recommendations for a smoother user experience.

Provided additional texts wherever the users need a little more information which in turn helped them navigate seamlessly across the platform.

Received good feedback from the users after testing the copies.