Visioneer - Nigerian Menswear Brand Rebrand

Color Palette

Primary: Space Indigo (#0B1427) Our foundation. Deep, authoritative blue representing vision, clarity, and modern sophistication. Dominates brand touchpoints and creates instant recognition.

Secondary: Aztec Gold (#C19E5D) The accent of royalty. Warm, luxurious gold that ties to Nigerian heritage and ceremonial elegance. Used strategically for emphasis and premium positioning.

Tertiary: Root Beer (#230F0C) Grounding richness. This deep brown adds warmth and depth, connecting contemporary design to ancestral roots and natural authenticity.

Neutrals: Lotion (#FBFBFB) 

Soft, clean backdrop for premium presentation and readability. Chinese Black (#131313) 

Bold contrast for typography and high-impact design elements.

Together, this palette balances heritage with contemporary luxury, ensuring Visioneer commands attention while honoring the craftsmanship of Nigerian menswear tradition.

The rebrand positioned Visioneer Outfits as a premium Nigerian menswear brand with global appeal. The "bird's eye view" concept gave the brand a clear, memorable positioning that differentiates it in a crowded market while celebrating cultural heritage. Every touchpoint now communicates the elevated perspective that Visioneer brings to ceremonial fashion, honoring tradition while commanding modern presence.

Credits

Brand Identity & Art Direction: Similoluwa Michael

Photography: Gemini AI Pro (Nano Banana Pro)

Copyright: Claude AI

Mockups: Behance, Gemini AI Pro (Nano Banana Pro)

Typefaces: Google fonts, Smith & Diction usable-google-fonts

Tools: Photoshop, Illustrator, Figma

Inspiration: Behance, Pinterest, X, Ajala Victor, Chukwu Adaeze