Agroecological Greengrocery Online
Antonella Fiamma
User Researcher
UX Designer
Product Designer
Figma
E-Commerce to consume agro-ecological vegetables and fruits in an easy, fast and practical way! 🥗
Context:
In Buenos Aires, consuming agro-ecological fruits and vegetables is complicated for people who cannot adapt them to their habits. This, at the end, makes them rule out that possibility.
Hypothesis:
How can we facilitate the consumption of agro-ecological vegetables and fruits for people who want to feel healthier?
Solution:
An E-commerce WebApp for agro-ecological vegetables where they order online, according to their needs in terms of quantity and variety.
Process
Based on our hypothesis, we interviewed 5 people who are currently consuming agro-ecological foods and those who have stopped consuming
To find out what their motivations and problems are that this form of consumption presents to them.
MVP
Before starting to design the product, we decided to create a first version of the prototype on a form simulating a purchase of agro-ecological food to validate how functional and viable our idea was.
69.7% Of people are willing to buy agro-ecological fruits and vegetables online (in their different formats).
30.4% Most prefer to be able to choose their own products rather than the standard-closed “bag” format.
🌟 We decided to move forward with an E-commerce solution that allows them to be able to buy the quantity and variety of food they require, without eliminating the standard-closed “bag” format. 🌟
Google Form as a MVP
Testing the Prototype
We designed a second version of the Prototype and used Empretienda (no-code e-commerce platform) to speed up design times and test usability.
👥 6 Users
We test individually with each person.
📝 2 Tasks
We proposed 2 objectives to solve.
📌 5 of 6
5 out of 6 people were able to perform the tasks.
✅ 95%
Of the users achieved the tasks.
Prototype
Final design
🔎 Full Project in depth here! ➪ Link
