Agroecological Greengrocery Online

Antonella Fiamma

User Researcher

UX Designer

Product Designer

Figma

E-Commerce to consume agro-ecological vegetables and fruits in an easy, fast and practical way! 🥗

Context:

In Buenos Aires, consuming agro-ecological fruits and vegetables is complicated for people who cannot adapt them to their habits. This, at the end, makes them rule out that possibility.

Hypothesis:

How can we facilitate the consumption of agro-ecological vegetables and fruits for people who want to feel healthier?

Solution:

An E-commerce WebApp for agro-ecological vegetables where they order online, according to their needs in terms of quantity and variety.

Process

Based on our hypothesis, we interviewed 5 people who are currently consuming agro-ecological foods and those who have stopped consuming

To find out what their motivations and problems are that this form of consumption presents to them.

MVP

Before starting to design the product, we decided to create a first version of the prototype on a form simulating a purchase of agro-ecological food to validate how functional and viable our idea was.

69.7% Of people are willing to buy agro-ecological fruits and vegetables online (in their different formats).

30.4% Most prefer to be able to choose their own products rather than the standard-closed “bag” format.

🌟 We decided to move forward with an E-commerce solution that allows them to be able to buy the quantity and variety of food they require, without eliminating the standard-closed “bag” format. 🌟