Magimals are a collection of rubber toys with an educational goal, teaching kids about animals and parts of the body. Magimals are great for bath time, can be used as a teether and are soft and squeezable.

At first glance, Magimals seem like ordinary animals. But the whole collection was an extraordinary challenge. We knew the goal was to create a collection that could be fun, energetic but also educational and practical for parents. ‍

Magimals are soft in texture, they consist of 3 parts. The head, the body and the feet.  Each part has a built-in magnet in order to be easily put together. The magnets were thoroughly tested. In each set of Magimals there are 2 animals, and the whole idea is to mix&match the parts of the body.

‍When the feet are removed, they wiggle around, never losing their balance.  They have no small holes, so there is no risk of bacteria and musty odors. Magimals can easily be cleaned under lukewarm water.