My role as a web development consultant involved the end-to-end process of designing, developing, and maintaining Cozy Havens Centre's website, with a focus on lead generation, SEO, CRO, Google profile automation, and achieving optimal core web vitals scores across all pages. Also, implemented strategically placed lead forms across the website to capture potential home seekers and investors. Also, integrated Privyr CRM to enable seamless data transfer and efficient lead management by the sales team.