Modern Dashboard UI for Smarter Decisions

Overview: Designed a modern, data-centric dashboard interface for SplitEdge — a platform helping eCommerce businesses track product sales, customer behavior, and performance KPIs in real-time. The goal was to create a clean, intuitive, and visually engaging experience for sales managers and business owners.

Sales and performance data were scattered across tools, causing delays in decision-making and poor visibility into business health. The client needed a centralized dashboard with a smooth, responsive interface and meaningful insights at a glance.

Display key performance metrics like sales, revenue, and top products clearly

Allow users to quickly drill down into details with minimal clicks

Maintain brand consistency with a calm and minimal green-themed palette

Make data trends easily scannable with visuals like graphs and progress indicators

Product Overview: Quick snapshot of monthly earnings

Active Sales Widget: Trendline chart to compare month-on-month performance

Product Revenue: Ring-style performance indicator showing revenue growth

Sales Performance Gauge: Real-time percentage update since yesterday

Top Products Table: Breakdown of product sales, stock status, and revenue

Heatmap Calendar: Sales activity mapped across the week

Left-Side Navigation: Organized by function — Product, Orders, Customers, Analytics, etc.

Dark/Light Mode Toggle & Export Button: Modern dashboard essentials

"Add Widget" Flexibility: Future scalability for custom modules

Figma | Webflow (for prototyping) | Notion (for research & wireframes)

The UI follows a card-based modular design system for clarity and reusability. Light green tones provide a calming but professional feel, ideal for high-focus environments. Used whitespace effectively to avoid data overload and enhance scannability.

Led the UX research, UI design, and prototype testing end-to-end.

Improved clarity of key metrics and reduced dashboard navigation time by 45%. Users reported feeling more in control of their sales pipeline within just one week of use.