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LUNARIS ÉCLAT – Luxury Skincare Visual Identity & Social Assets

Lynn

Lynn Zeng

LUNARIS ÉCLAT – Complete Luxury Skincare Visual Identity & Launch-Ready Social Assets

Client Type

Fictional high-end skincare brand (created as a speculative branding project to demonstrate full-spectrum capabilities for luxury beauty clients)
Instagram grid mockup
Instagram grid mockup

Deliverables (all shown with live mockups in the case study)

Full moodboard & brand kit (colors, typography, photography direction, packaging language)
Primary logo + wordmark in gold foil
Instagram posts (4:5) – product photography + textured flat-lays
inimalist text-overlay posts (educational & inspirational)
Curated Instagram feed mockups showing different grid strategies
Instagram Stories template pack (6 designs)
Brand guidelines one-pager (logo usage, exact hex codes, tone of voice, photography rules)
Bonus: Website hero banner + product page layout concepts
Visual for Newsletter
Visual for Newsletter

Visual Identity Summary

Deep amethyst purple paired with rose quartz pink, 24k gold accents, and ivory cream. Photography style: cinematic flat-lays on black marble, dramatic side-lighting, hyper-real textures, Vogue-level beauty direction. Tone: quiet luxury meets scientific elegance.
AI generated product photoshoot
AI generated product photoshoot

Results / Why It Works

Feed mockups look like a realistic brand that’s been live for years
Every asset is instantly usable
Cohesive grid aesthetics that stop scroll on Instagram
Mix of product, lifestyle, and educational content proven to drive saves & shares in the luxury beauty niche

What the client gets

A complete, premium visual system that feels expensive, consistent, and launch-ready from day one.

Skills Demonstrated

Luxury brand identity creation from scratch
High-end beauty photography direction & product visualization
Instagram grid strategy & feed curation (4:5 vertical)
Premium typography, color theory & packaging language
AI-accelerated moodboarding, asset generation & rapid prototyping (directing Flux-level tools for hyper-realistic visuals + hand-refining every detail)
Fast execution at agency quality (48–72 hr turnarounds on full visual systems)
Multi-platform asset creation (Instagram, Stories, Reels, Pinterest, email, web)

Luxury Results at 10× speed

I use modern generative tools as an accelerator in my workflow — exactly like top studios use Midjourney/Flux/NanoBanana for moodboards and product visualization today. I direct every detail (lighting, exact hex colors, composition, typography, luxury feel), then hand-refine every output so the final assets are 100 % on-brand and production-ready. Result: what normally takes a traditional agency 2–4 weeks, I deliver in 48 hours without ever compromising the premium look.

Want your brand to look this good, this fast? DM me. I’ll show you what’s possible.

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Posted Nov 25, 2025

Created a luxury skincare brand's visual identity and social assets.