DESCRIPTION: This project explores a full website redesign concept for Harry Winston, built around the idea of translating the brand's in-boutique luxury experience into a digital one. The homepage introduces the House's savoir faire and craftsmanship story before guiding visitors into the collections, using a layout that prioritizes large product photography over dense text. The watches section breaks pieces into curated groupings such as High Jewelry Timepieces and the Ocean Collection, each with its own short description to help visitors understand the story behind the design rather than just browsing a grid. Typography leans on a classic serif for headings to reinforce heritage, paired with a deep navy and warm gold color palette that reflects the brand's existing identity. The footer was designed to support real business needs like appointment booking, newsletter signups, and language switching, since luxury clients often expect a more personalized path to purchase. This was a self-directed concept project built to practice high-end e-commerce UX patterns, and it is not commissioned or affiliated with Harry Winston.

Role(s): Web Designer, UI/UX Designer, Web developer

Tools used: Figma, Photoshop, Adobe XD, Shopify

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