What are the different ways of writing content?
Nancy Gao
UX Copywriter
UX Designer
Content Writer
Confluence
Three different types of content
Conceptual, Procedure, and Reference
How to approach writing these different types of content
Conceptual writing is about
About underlying principles
Ideas, concepts, theories frame or process
Aim to build a strong foundational understanding of the subject → asking “why”
Why I need to do something
Why is something important?
Conceptual content includes
Overview and introductory materials
Concept explanations and background information
Architecture and design principles
Theoretical discussions and comparisons
Use case scenarios and case studies
Conceptual intro writing example
Procedure is about
How-to guides (tutorials)
Write about the steps you need to take to complete a process.
Procedure content includes
More technical terminology and technical language
More logical approach
Concise and simple.
Procedure content example
Reference is about
Talking about system supports
Table of info
Specs - The details of the components built into a device.
Reference content includes
API Documentation
Syntax and language reference
Library and module documentation
Code samples and examples
Command references
Configuration files and settings
Data formats and schemas
Error and status codes
Glossary and terminology
Best practices and patterns
Release notes and version history
License and legal information.
Reference content example
