Idea Helix

Camilo Marin

Camilo Marin

Transforming Idea Helix into an 
Industry Leader.
When Idea Helix approached us, their brand lacked cohesion and failed to capture their true potential. We delivered a comprehensive rebrand, crafting a robust brand strategy, distinct voice, and visually compelling assets. Our work included a new logo, color palette, imagery, and application across their website, business cards, and social media.
Elevating the Brand Our goal was to position Idea Helix alongside industry heavyweights. The new brand conveys professionalism and authority, ensuring it stands tall among competitors.
Through meticulous planning and creative execution, we transformed Idea Helix's brand identity. The result is a visually striking and strategically sound brand that resonates with their target audience and reflects their innovative spirit.
Idea Helix's new brand not only enhances their market presence 
but also communicates their values and expertise effectively. 
The rebranding effort has empowered them to 'punch above their weight' and gain the recognition they deserve.
Creative Lead: Camilo Marin Graphic Design: Luisa Munoz Creative Project Management: Yvonne Grobler Copy Direction: Joshua Roscoe Concept and Copy: Batia Efrat UX/UI: Ameni Gam, Vlad Hrynchuk
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Posted Jun 3, 2025

We delivered a comprehensive rebrand for the software company IdeaHelix, crafting a robust brand strategy, distinct voice, and visually compelling assets.