STOKR Brand Motion – Commercial Spot

STOKR is a next-generation investment platform based in Luxembourg, enabling tokenized securities on the Bitcoin and Ethereum blockchains. They help forward-thinking companies raise capital by directly connecting them with everyday investors—no middlemen, full transparency.

For their upcoming exhibitions and digital rollout, STOKR needed a high-impact, 30-second motion graphic spot that would distill their core offerings into a format that was bold, fast, and visually striking. The messaging needed to communicate complex technical concepts—like modularity, scalability, privacy, and tokenization—without overwhelming the viewer. The Approach From the start, I knew this wasn’t just about clean animation. It was about creating clarity under pressure—transforming intricate information into a design language that speaks instantly.

Together with the STOKR team, I developed a framework that leaned into sharp typographic rhythm, carefully controlled motion, and strong brand anchors. The focus was on storytelling through structure: – Minimalist, readable typography – Strategic use of space and layout – Smart transitions to carry the viewer forward – Visual pacing that builds over time

We stripped away the unnecessary, removed playful distractions, and dialed in the precision the STOKR brand stands for.

The Solution The result was a 30-second brand film with full sound design and export-ready formatting for event screens and digital platforms.

Key features included: – A bold, cinematic flow built around brand statements – Three additional 8-second variations for flexible on-site usage – Carefully adjusted graphic elements to match screen dimensions and formats – A refined visual hierarchy where Privacy Enabled. Modular. Scalable. took center stage – A custom-designed thumbnail to ensure strong visual presence in digital listings – Music selection tailored for clarity and energy—less epic, more direct and rhythmic

The Impact What started as a simple brand clip turned into a multi-format visual tool for STOKR’s public presence. The modular approach allowed flexibility without sacrificing coherence, and the finished work now supports both live exhibition use and online campaigns.

Through simplicity, motion, and design precision, we built a visual experience that reflects STOKR’s mission: clarity, control, and forward momentum in the future of finance.