Work Title: CAPCUT / Gourmet

Work Title: CAPCUT / Gourmet Typography Experience

Direction: Creative Typography / Brand Storytelling / AI Art Direction

What if CapCut was transformed into a luxury culinary world?

This concept reimagines the CAPCUT brand through cinematic typography crafted from sushi, ramen, mochi, seaweed textures, and editing-inspired visual elements. A modern Japanese model interacts naturally with the typography, blending food artistry, fashion, and creator culture into a single visual story.

The project explores how AI can turn a digital product into an immersive brand experience through bold visuals, premium aesthetics, and creative storytelling.

Created by: Nupur